Sama Dubai, the international real estate investment and development arm of Dubai Holding, has put environmental protection at the heart of its development efforts by becoming one of the founding members of the Emirates Environmental Group’s (EEG) Corporate Social Responsibility Network.

This membership complements the organisation’s many long-term strategies. Sama Dubai seeks to assure property-owners across all Sama Dubai projects such as The Lagoons, Amwaj Morocco and the Salam Resort and Spa in Oman that the company is implementing a thorough process of sustainable development and environmental excellence. Farhan Faraidooni, Executive Chairman, Sama Dubai, said: “We are committed to making viable investments in the process of sustainability.  We encourage ecological awareness amongst our customers. Our projects feature resource efficient buildings created by planners who understand architectural practices that are environmentally sensitive. "

Recently, a waste management and recycling programme was implemented in Sama Dubai’s offices at the Dubai Healthcare City, in cooperation with TADWEER Waste Treatments Company.  This reflects the company’s keenness to utilise its membership to capitalise on EEG’s expertise to create similar avenues for sustainable development & corporate responsibility for the benefit of the residents.‘The Lagoons’, a 6.5 million sq meter cluster of seven islands being developed by Sama Dubai in an area adjacent to the Ras Al Khor Wildlife Sanctuary (RAKWS), has also sponsored an Dh10 million Visitor Centre for the Dubai Creek sanctuary in partnership with Dubai Municipality. Acting as a centre of learning, it will promote awareness on the significance of environmental conservation and the country's bio-diversity.